****This meetup is held in collaboration with Product Tank****

**Key Information**

1. The event will take place from 5h30 to 8h pm.
2. All participants must register once in our offices for security purposes. By simply inserting your name and email address, you will be given a name tag.
3. Please note this discussion will be held in English.

**Presentation**
Product Discovery is not just a phase—it’s the backbone of successful product management. It informs us, guides us, and helps us validate our hunches. By continuously engaging with our users and integrating their feedback, we don’t just build products, we build game-changers that truly solve problems.

In this session, we will delve deep into the art and science of getting user feedbacks during Product Discovery. Here’s a sneak peek of what’s on the agenda:

1. **Efficient User Recruitment**: Discover tactics to find and engage with the right users who can provide actionable insights.
2. **Sourcing Feedback**: Uncover strategies to gather user feedback from a myriad of sources and organizing it, ensuring a holistic understanding of user needs.

This Meetup is the first of the 2 Meetups we will do on Product Discovery. In this Meetup we will focus mostly on quantity (i.e. gather as many feedback from as many sources as possible) whereas the next one will be focus on quality (i.e how to remove biases / avoid traps / uncover the right problems).

**✨ Our speakers**

1. [Juliana Alvarez](https://www.linkedin.com/in/juliana-alvarez-dehaut/), Staff Design Researcher at [Coveo](https://www.linkedin.com/company/coveo/mycompany/verification/)
2. [Raoul A. Flaminzeanu](https://www.linkedin.com/in/hiraoul/), Consultant, ex-[Shopify](https://www.linkedin.com/company/shopify/)
3. [Laura Di Costanzo](https://www.linkedin.com/in/lauradicostanzo/), Cofounder [APM Montreal](https://www.linkedin.com/school/apm-montreal/) and ex-[Unito](https://www.linkedin.com/company/unito-/)

**📅 Agenda:**

1. 5:00pm: Doors open
2. 5:30pm: Welcome
3. 5:35pm: 10 min presentations
4. 6:05pm: break/networking
5. 6:45pm: Q&A session
6. 7:15pm: break/networking

**✨ About our speakers**
[Juliana Alvarez](https://www.linkedin.com/in/juliana-alvarez-dehaut/)
**Juliana** is a Staff Design researcher at **Coveo**, renowned for her holistic user experience approach in service and product design. She co-founded **IDE3S**, revolutionizing Quebec’s healthcare through improved communication tools between professionals and patients, and has collaborated with public institutions for significant industry changes. Juliana holds Master’s degrees from **McGill** (Entrepreneurship) and **University of Montréal** (Design and Complexity), and a Ph.D. from the latter, pivotal to the **Hacking Health** movement. Engaging actively with the UX community, Juliana contributes to **Apéro UX** discussions and has had a notable stint at **Tech3Lab**.

[Raoul A. Flaminzeanu](https://www.linkedin.com/in/hiraoul/)
**Raoul** is a seasoned product design expert with 20 years of experience. Hailing from Romania, schooled in Switzerland, and further refined in Canada, his global journey has cultivated a keen sense for creating impactful user engagements. Currently a Freelance Consultant, he specializes in UX & Product Design. Previously, he played pivotal roles at companies like **Shopify**, where he led the UX team, **Coveo**, where he directed R&D, UX & Design strategies, and **Intact**, holding various strategic design and mobile engineering management positions. Additionally, his educational credentials boast a Master’s in Human System Intervention from Concordia University and a BFA from Fachhochschule Nordwestschweiz FHNW, underlining his commitment to understanding user dynamics and organizational psychology. Raoul’s work and insights can be explored at [www.hiraoul.com](http://www.hiraoul.com/).

[Laura Di Costanzo](https://www.linkedin.com/in/lauradicostanzo/)
Laura is a seasoned product leader with a dynamic career spanning 12 years in the Montreal startup ecosystem, from the early Seed stage to successful Series B funding rounds. Her journey has been rooted in the **SaaS industry**, primarily within the **B2B sector**, where I’ve championed product-led growth strategies.
Throughout her career, she has excelled in defining and steering product strategy and roadmaps, consistently driving innovation and growth. Her experience extends across diverse industries, including **AdTech**, **Music**, and **Integrations platforms**.
Beyond her product leadership, she is deeply committed to **strengthening the Product Community of Montreal**. She has actively contributed to this mission through my involvement with **ProductTank**, **APM Montreal**, and, most recently, by organizing the first product conference in Montreal, **Product4good**, with Techaide.