Cultivating connections with the public is key for startups. And business founders are their best storytellers, and editors would always rather speak directly to the source. However, founders are rarely confident in doing this. During this webinar, we will talk through the basics of PR is.. and what it is not, leaving you with a better understanding of how to easily embrace it within your business, along with some important points on timing and tools.

**❯ What You’ll Learn:**

* What is PR
* Important points on timing and tools.
* How to easily incorporate PR within your business

**❯ Featured Expert:**

* **[Juliet Fallowfield](https://www.linkedin.com/in/juliet-fallowfield-ffm/?originalSubdomain=uk) – Managing Director & Founder at [Fallow, Field & Mason](http://www.fallowfieldmason.com/)**: With over twenty years of communications experience across a variety of sectors, Juliet decided 2020 was the year to go under her own brand. Recognizing her problem-solving nature, she founded Fallow, Field & Mason to channel her skills more consistently toward assisting growing businesses.

**Additional Resources:**
Find more [Startup Events](https://fi.co/events), learn about [Finding a Co-Founder](https://fi.co/find-a-cofounder), or sign up for our [Insights Newsletter](https://fi.co/subscribe) for more startup tips.

**❯❯ This live, interactive online event promises valuable insights. Ensure your participation by RSVPing at** **[https://fi.co/startupwebinar/17167](https://fi.co/startupwebinar/17167)** **to receive the Zoom URL.**